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Dacia Striker & Roadmap 2030: Affordable Electrification Strategy Explained

Dacia has unveiled a bold roadmap toward 2030, reinforcing its position as a leader in affordable, robust mobility. At the center of this strategy is the introduction of new electrified models, including the upcoming Striker , a C-segment crossover designed to expand access to hybrid and electric mobility. The brand continues to leverage its cost-efficient business model, maintaining a structural cost advantage while delivering vehicles that balance practicality, durability, and value. With over 10 million vehicles sold globally and strong customer loyalty rates exceeding 70%, Dacia proves that affordability and performance can coexist. The roadmap is built on five pillars: expansion into electric vehicles, increased electrification across the lineup, a stronger presence in the C-segment, evolution of flagship models like Sandero, and reinforcement of core strengths such as 4x4 capability and LPG solutions. Striker represents a key move in this strategy, combining SUV stance, hatchb...

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