Hispano Suiza x Day One: Where Automotive Innovation Meets Digital Storytelling

Hispano Suiza expands its presence beyond engineering into the digital and cultural ecosystem through its collaboration with the Prime Video series Day One.

At the center of this integration is the Hispano Suiza Carmen Sagrera, a hypercar that represents advanced mobility within a narrative focused on technology, ethics, and the future of humanity.

Set in Barcelona during the Mobile World Congress, the series explores the intersection between innovation and responsibility—mirroring real-world challenges in the evolution of digital systems and mobility.

The Carmen Sagrera is not just a prop—it functions as a symbol of technological ambition, embedded in a storyline that reflects how innovation shapes society.

This collaboration highlights a critical trend:
automotive brands are evolving into technology and storytelling platforms, not just manufacturers.

From engineering to narrative, from product to ecosystem—this is the new dimension of innovation.