Porsche Design P’9981 named Smartphone of the Year at Plus X Award® 2012

The Porsche Design P‘9981 smartphone by BlackBerry has been awarded as “Smartphone of the Year 2012” by a distinguished jury at the renowned Plus X Award®. The German luxury brand’s product combines typical straight-line and puristic design by Porsche Design and innovative technologies by BlackBerry.
 
“Porsche Design has been a symbol for Iconic Style since 1972,” says Dr. Juergen Gessler, CEO of the Porsche Design Group. “Products with clean lines and no frills are at the heart of our design philosophy. Our collaboration with BlackBerry led to a smartphone that implements our credo without compromises. The Porsche Design P’9981 Smartphone by BlackBerry is a modern luxury smartphone that combines timeless design with state-of-the-art technology.”

Axel Kettenring, Managing Director RIM Germany, says: “We are very proud to receive this seal of quality. Receiving the Plus X Award for the Porsche Design P’9981 smartphone confirms we are operating at the cutting edge with our demand for design and quality.”

The Plus X Award is awarded in the categories technology, sport and lifestyle paying particular attention on innovative and future-oriented products that distinguish themselves from others by a noteworthy added value – the Plus X Factor.

Porsche Design Press