Peugeot 208 2012: RE-GENERATION
Spring 2012: Peugeot will launch its new model in the "B segment" – small, Supermini. It will be available in two distinct body styles; 3-door and 5-door.
Today, creating a vehicle capable of appealing to and uniting a wide variety of customers with ever changing expectations, simple renewal is no longer enough. Therefore, from the outset, the"A9" Project adopted the most ambitious specification overhaul ever undertaken by the Marque to create a vehicle which represents a true generation leap.
Peugeot has not hesitated to rewrite the rulebook, with the desire to reinvent the principles on which the success of icons like the 205, 206 and 207 were built and to "re-generate" them, to create: The Peugeot 208.
Architectural regeneration
The 208 embodies the principles of agility and efficiency. The initial technical choices make it a vehicle which is light (110 kg lighter on average compared with the 207, and as much as –173 kg! with a range which starts at 975 kg), aerodynamic (Cd of 0.29, CdA of 0.61), and very compact (-7 cm in length, -1 cm in height). These benefits are accentuated by noticeably increased occupant space, with more room in the rear seats (+5 cm at the knees) and a more generous boot (+15 dm3 in volume), proof of optimised architectural performance.
Stylistic regeneration
The 208 gives form to and refines the new aesthetic codes of the Marque. ‘Floating’ grille, light signature, ‘boomerang’ rear lamps - each detail is designed in complete coherence with the general volume, structured by a "spine" the impression of which is even visible on the roof. Sculpted, athletic, both pure and sophisticated, its style projects the Marque towards a renewed and attractive modernity, suggesting sensuousness and energy, smoothness and mischief. The two body types have been given an entirely different treatment, with a three-door version the quarter panel movement of which calls to mind one of its illustrious older siblings.
Ergonomic regeneration
The interior continues the promise of innovation just like the exterior style. A true break from what has gone before, beyond the recognised technical constraints and cultural references, the instruments and controls have been completely re-thought to become entirely intuitive and clear. They are positioned around a small steering wheel, a "head up instrument panel" and a large touch screen. This assembly "connected" with its occupants contributes to the practicality, the safety, the quality and purity of the interior design, as well as to the driving sensations.
Environmental regeneration
By achieving average CO2 emissions of 34 g/km lower than the 207, the 208 takes the lead in its segment. Its latest generation engine technology and the use of the e-HDi micro-hybridation system on virtually all versions add to the vehicle's improvements in terms of weight and aerodynamics.
With five models, four of which are equipped with the new generation Stop & Start (e-HDi), the diesel range starts at 87 g/km of CO2, delivering fuel economy of 3.4 l /100 km and never exceeds 99 g! The 208 introduces a new range of 3-cylinder petrol engines, 1.0 and 1.2 l VTi, which are particularly efficient, with a range starting at 99 g/km of CO2, delivering 4.3 l /100 km. The 208 does not stop there. With 25% of "green materials" (recycled or of natural origin) making up its mass of polymers it enters a new era in terms of eco-design. As a world first, the rear bumper and the fan assembly are made entirely using these materials. This type of bumper alone will permit a saving in manufacturing of 1600 tonnes of fuel a year.
Peugeot Press
Today, creating a vehicle capable of appealing to and uniting a wide variety of customers with ever changing expectations, simple renewal is no longer enough. Therefore, from the outset, the"A9" Project adopted the most ambitious specification overhaul ever undertaken by the Marque to create a vehicle which represents a true generation leap.
Peugeot has not hesitated to rewrite the rulebook, with the desire to reinvent the principles on which the success of icons like the 205, 206 and 207 were built and to "re-generate" them, to create: The Peugeot 208.
Architectural regeneration
The 208 embodies the principles of agility and efficiency. The initial technical choices make it a vehicle which is light (110 kg lighter on average compared with the 207, and as much as –173 kg! with a range which starts at 975 kg), aerodynamic (Cd of 0.29, CdA of 0.61), and very compact (-7 cm in length, -1 cm in height). These benefits are accentuated by noticeably increased occupant space, with more room in the rear seats (+5 cm at the knees) and a more generous boot (+15 dm3 in volume), proof of optimised architectural performance.
Stylistic regeneration
The 208 gives form to and refines the new aesthetic codes of the Marque. ‘Floating’ grille, light signature, ‘boomerang’ rear lamps - each detail is designed in complete coherence with the general volume, structured by a "spine" the impression of which is even visible on the roof. Sculpted, athletic, both pure and sophisticated, its style projects the Marque towards a renewed and attractive modernity, suggesting sensuousness and energy, smoothness and mischief. The two body types have been given an entirely different treatment, with a three-door version the quarter panel movement of which calls to mind one of its illustrious older siblings.
Ergonomic regeneration
The interior continues the promise of innovation just like the exterior style. A true break from what has gone before, beyond the recognised technical constraints and cultural references, the instruments and controls have been completely re-thought to become entirely intuitive and clear. They are positioned around a small steering wheel, a "head up instrument panel" and a large touch screen. This assembly "connected" with its occupants contributes to the practicality, the safety, the quality and purity of the interior design, as well as to the driving sensations.
Environmental regeneration
By achieving average CO2 emissions of 34 g/km lower than the 207, the 208 takes the lead in its segment. Its latest generation engine technology and the use of the e-HDi micro-hybridation system on virtually all versions add to the vehicle's improvements in terms of weight and aerodynamics.
With five models, four of which are equipped with the new generation Stop & Start (e-HDi), the diesel range starts at 87 g/km of CO2, delivering fuel economy of 3.4 l /100 km and never exceeds 99 g! The 208 introduces a new range of 3-cylinder petrol engines, 1.0 and 1.2 l VTi, which are particularly efficient, with a range starting at 99 g/km of CO2, delivering 4.3 l /100 km. The 208 does not stop there. With 25% of "green materials" (recycled or of natural origin) making up its mass of polymers it enters a new era in terms of eco-design. As a world first, the rear bumper and the fan assembly are made entirely using these materials. This type of bumper alone will permit a saving in manufacturing of 1600 tonnes of fuel a year.
